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Whereas these techniques, when deployed properly, can lead to deeper engagement and shopper loyalty, there may be yet another tactic of the Dead’s that is important in attaining success—strategic improvisation. Strategic improvisation is the power to adapt to altering instances or forces affecting what you are promoting. The Lifeless had been always changing and adapting as their work and brand advanced. As health care leaders, our true potential to succeed will be a result of our willingness to embrace change and not only adjust, however to capitalize on the new realities of our enterprise.

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